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Image by Joshua Sortino

Surova is the Present and Future of Smart Farming in Iceland 

Founded in 2020, we aim to transform the way vegetable production is currently managed in Iceland and accelerate it towards a prosperous and sustainable industry. 

Welcome to Surova, where we cultivate a greener and brighter future for all. We're not just a company; we're a movement driven by passion and purpose. As an Icelandic startup, we've embarked on a revolutionary journey to bring you locally grown vegetables that are not only good for you but also the planet we call home. Our secret lies in pioneering technology – a symphony of environmental control systems, robotics, and hydroponics – enabling us to thrive even in the harshest climates. From tender leafy greens to a diverse array of vibrant vegetables, we've unlocked the secrets of extending growing cycles cost-effectively. We believe in more than just farming; we believe in nurturing connections – with our earth, our communities, and you. So, join us as we sow the seeds of change, one nutritious bite at a time. Together, we'll redefine what it means to grow sustainably, locally, and with love. Welcome to Surova, where we're sowing a future that's truly fruitful. 🌱🌿🌍

Meet the Team

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